The LDP, facing its worst predicament ever, looks like it will face its next general election with the increasingly unpopular prime minister, Aso Taro, at the helm. With a sputtering economy marked by among the worst growth rates in the postwar era, the Aso administration seems almost criminally incompetent, as Finance Minister Nakagawa Shoichi resigns after a drunken press conference at a G7 meeting in Rome.
The LDP is desperate to remain in power, to be sure. So what last-minute gambit might they try? Demonstrate their superior statesmanship by attempting to achieve an unexpected, last-minute major breakthrough on the Northern Islands dispute with Russia? More cash handouts to keep pockets full and the consumer economy humming along? It seems as though that most prefectures are content to ride out the electoral storm under Aso’s umbrella, citing a lack of better alternatives and the potential ignominy of having four prime ministers before a general election.
There is a Hail Mary option, however. The idea is certainly not without precedent in Japanese politics. As Sumiko Iwao’s book The Japanese Woman reminds us, in 1986 the SDPJ chose a female figurehead, Doi Takako, “at a time of crisis, to play the role of sacrificial lamb.” Little did they know how popular she would become. Even former Prime Minister Koizumi used female “assassins” to slay postal reform rebels in the dramatic electoral victory in fall 2005.
Today the Gifu Prefecture LDP branch argues that if the LDP can’t win unless they do something like choose a woman to carry them through the election (josei o katsugu kurai de nai to katenai). It’s not surprising that the suggestion would come from Gifu, home turf of LDP darling Noda Seiko, who has openly nursed ambitions to become Japan’s first female prime minister. A few years ago, her potential candidacy might have seemed hopeless. She was expelled from the LDP for voting against postal reform, but since then she has worked steadily to rejoin and rehabilitate herself within the party.
The other natural candidate is Koike Yuriko, a former television broadcaster fluent in Arabic and a Koizumi ally known for her hawkish views and deeply conservative outlook. Koike also formally cast her lot for LDP President in 2008, the first real candidacy for a woman in the party’s history.
This is the Sarah Palin option, and it is not without its merits. The LDP wants to remain in power more than anything in the world, but it badly needs to convince voters that is clean, competent, and working to solve Japan’s very serious problems. Might they choose a beautiful face reflecting a new LDP? Whatever gambit they ultimately opt for, however, most Japan-watchers — and by now most Japanese voters — know it is just lipstick on a pig.